Thursday, February 3, 2011
Setting The Stage For A NEW INDEPENDENT VOICE In The Game
There was a time when what we listened to had diversity because the radio markets were not conglomerates. Now, with the takeover of small stations and the muscling of big communications companies the new wave of radio is HERE. Internet Radio. It's less expensive, able to reach multiple markets at the stroke of a key, it can be catered to each audience, there's virtually an artist in every corner of the world just looking for a chance to get their music out there and what's more important is that as internet dj's we have full range to make the playlist decisions.
The battle is in knowing which market you'd like to be in and then finding more internet stations to play what you have. At QMedia we look for independent artists who are looking ot add legitimate radio airplay to their marketing plans to help them make the independent charts as well as to offer their music to diverse international audiences. We consistently look for those who want to increase their following with artist interviews, video exposure, social marketing and co-branding, but our signature move is helping artists build themselves in the Japanese market to start with and then on to some of our affiliate markets.
We've been finding though that alot of artists have their sights set on terrestrial radio and more often than not overlook the impact of internet radio because they're not looking at the technological trends which is spreading the access to the internet in multiple mediums.
In some countries, the internet is integrated within cars and this is exactly one of the future feature amenities along with energy efficiency that is taking shape over the next few years. So, what does that mean for us who are in the independent media/music market? It means that we are going to have to bring the content that the world wants to hear and invest in more of what is changing how people get their information. More importantly we're going to have to work together and build an industry where all of us will benefit!
This appeal is going out to every person of worth who's in the industry and who want to get out there......this is YOUR MEDIA.....QMEDIA.....2011 and beyond.